Strategy of Highfield Boats: Key Insights
In this video, you’ll gain insights into the Strategy of Highfield Boats and how Highfield is shaping the future of Rigid Inflatable Boats (RIBs).
Understanding the Strategy of Highfield Boats is crucial for anyone interested in the evolution of RIBs.
Steve Harrison is the Global Product Manager at Highfield Boats.
He reveals to Ben Taylor how Highfield navigates product development handle market shifts and global expansion.
Since 2010, Julien Carussi has headed up the Highfield brand of rigid inflatable boats as CEO.
Highfield Boats, founded in 2011, is a leading aluminum rib manufacturer, present in 49 countries.
Originally a tender supplier, they expanded into larger family and offshore boats, utilizing aluminum for its strength and light weight.
Today, they are likely the world’s leading RIB manufacturer by volume.
Highfield values dealer feedback. They maintain close contact with distributors to refine their products focusing on people and product for future growth.
This brand creates many videos of their products: Check out the Highfield models video and news.
This video was published on the Ben Taylor Podcast YouTube channel.
Proud to share that Highfield is a good Friend of RIBs ONLY.