
Introduction
There is so much relevance in this statement on the photo above no matter what product or service you buy or sell.
When I relate to buying a Rigid Inflatable Boat, outboard engine and boat trailer you want an excellent after sales service, isn’t it. After all there’s a lot of hard-earned money involved. A solid company always takes into account the cost of after sales services.
And yes, beware of a price too good to be true.
Patrick Maes from CPI-Commercial Performance Improvement, summarizes it as follows:
Customer service is the new selling. Therefore make sure that your customer ends up in the service experience of your organization as quickly as possible.
This means that a company big or small, has a process, a flow to empower that service. This is an investment in client loyalty.
(more…)The ‘value delivery’ is the moment for companies to start up and cross selling. Put your focus on repeat purchasing.