“As we batten down the hatches ahead of Storm Eunice we thought we’d check in from the Ribeye Jetty with our latest follow the build project – a stunning custom PRIME EIGHT21.
This British-built beast is fully loaded with spec including our 2022 Helm Station and a pair of BRAND NEW 250hp V6 Yamaha engines, making this EIGHT21 our most powerful yet.”
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Imagine. Boating – pure, simple, perfect. The Mercury Avator electric outboard concept explores boating at its essence.
Quiet, smooth, easy to operate with zero emissions and minimal maintenance. Avator will help make boating more accessible and sustainable, while delivering on Mercury’s commitment to leading the marine industry in electric propulsion.
This is what Mercury shares.
The Mercury Avator electric outboard concept represents our next step forward in marine innovation. By combining new technology with more than 80 years of marine engineering excellence, we’re exploring how electrification can connect more boaters with the water while furthering Mercury’s commitment to sustainability.
The Avator program is progressing toward the formal release of electric outboard products later in 2022. Come explore our initial concept with us as we provide a first look at how we intend to lead the marine industry in electric propulsion.